Thursday, 14 May 2015

Product Placement in the New Britney Spears/ Iggy Azaella Music Video "Pretty Girls" and the Surplus Enjoyment of Free Money

The new Heavy synth ladened pop single about boys and girls and being pretty pretty 'were just so pretty' has been released by Cyborg Iggy and Ditzy B. I could rant and rave about how great the video and all the fine leopard skin in the video, but the Herald NZ already wrote an article in that vein about the video being a 1980’s throwback of 'Earth Girls are Easy' by some American director so Instead lets have some fun pointing out all the product placement in the song because its so pretty pretty!!



Boom from the opening shot the slick oh so fun happy go lucky video is trying to shove 'Mate Fit' into our face an energy drink for when you need to work out which you can buy here so politely go do it:

Next are the sunglasses I wasted 5 minutes of my life trying to find out what the brand was when I could've just guessed they were some kick ass Raybans even if they are just cheap knock offs from China hehehe



Well going through the video I just had to point our this ridiculous shot of Australian Iggy Iz who I actually like and think she's great and can forgive for co-directing this shameful corporate music video well kind of a girls got pay the bills. All I can say about the photo is not only is she from a different planets she looks like she is currently on a different planet from sweet old planet earth :) 



Next shock G-Shock http://world.g-shock.com/asia-mea/en/  also on a business side note there are also some big plugs for nail varnish, random hipster clothes, lipstick etc as well as what resembles a bottle of Britney Spears perfume with illusive yet certain brands attached oh cause aliens only wear
labels darling and also fair enough iff you can’t plug your own horrible smell in your own music video when can you?? 




Next is a giant push to sell us some god forsaken horrible Yellow Jeep http://triasauto.com/inventory/jeep-cj7/                       fully equipped with seat belts cause they subtract from your prettiness duhhh please and actually why don't you just go buy it for $9,000 grand what a bargain and its even the exact same one they drove in the video!! … but not really check out the seriously dangerous driving thank god it's a video clip!!!



Biggest plug of the film a really boring Samsung S6 Edge phone pleeeasseee we know they have iPhones like come on!! http://www.samsung.com/nz/consumer/mobile-devices/smartphones/?filId=1&filItemId=1


This one has Google Chrome on it :) 


Iggy even goes so far is demonstrate how the phone is 'idiot-proof' even for stupid alien cyborg. Which is saying something because she acts pretty stupid in the video, fingers crossed its an act her not trying to act heaven forbid







Earrings are a hard sell in the video too but with people this elegant and sophisticated those earrings might just fly off the shelf in every wall mart across North America :) 


However despite the mindlessly dangerous passengers antics in the cars that are kind of kick ass if not foolhardy is the overwhelming message of the music video Pretty Girls that your gonna need a cash mountain or a ATM spewing out money to afford all the BS this video is promoting to what most likely be a vast majority of young impressionable kids in America. Sadly here our sociological joinery ends i'll leave you with the final two most telling stills of the video that underlines the strong ties to money, capitalism and the exploitation of honest Americans by  corporations through the rat infested pipeline of music industry consumer hegemony.

A normal American ATM
Iggy Azaella with the modern equivalent of the Midas Touch 



A picture of an ATM spewing out free money which resembles on a micro scale what the American Federal Reserve doing what they do best pumping in and printed cash for the US economy everyday to keep the financial meltdown at bay :) Adolf Hitler did the same thing for Nazi Germany before the term 'quantify easing' (money printing) was introduced but they called him crazy!! cause he was!! 
 And they outcome hysterical joy with two people the rich elite enjoying all the money that belongs to all of the people


The Zizikian "Surplus Enjoyment" is even present in the video as there's so much fun to be had they don't even have to enjoy it all. Instead money just languishes on the pavements to be trodden on while the worst financial Recession since the great depression continues to cause people great  hardship and suffering throughout the world.


Well and also that Cameron Duddy the director of “Pretty Girls” is based in Santa Monica and shot a horrendous add for the Kardashians yep believe it!!

https://vimeo.com/101752591 



A great quote online I found critiquing the "Pretty Girls" video:
 " This is a commercial for a Samsung cell phone. They actually stop the song in the middle, have a short commercial for the cell phone and a nice clean product shot and then return to the "song." This is just an ad. This ins't a "new single." Sadly, the reason they chose Britney Spears and Iggy Azelia is that their fans are so stupid, they can't tell. Britney Spears doesn't sell many records any more, but she sells a lot of phones, perfume, shirts, buttons and... junk. Because her fans are idiots.

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